Postmates x The Weeknd x Monty’s Good Burger

Created campaign assets for the Postmates x The Weeknd collaborative promotion in support of the artist’s 2022 After Hours tour.

To capture the feeling of a late night in Los Angeles, we shot timelapse footage from dusk to dawn at various locations across the city. The footage was pre-edited and then projected live in studio on three different LED walls to form a triptych—with the camera tracking towards the center in one continuous take. The spotlight above mimics the rising sun, revealing the product alongside blue hour footage shot at dawn.

Food photography also captured for use across various marketing channels.

Agency: Rough House (San Francisco)