ADIDAS x METROPOLITAN

Adidas and Metropolitan (founded by Keith Hufnagel) were launching a new collab collection inspired by 90s drift culture and needed the campaign assets to feel appropriate: just the right amount of humor, but still serve as an authentic homage to the subculture.

We went the extra mile here by designing and wrapping a real drift car before hitting the racetrack. This one is extra special to me since it’s the last time I got to see and hang out with Keith before he passed away. He was smiling the whole time though.

Directed by Nathan Perkel.