AIR + STYLE CREATIVE DIRECTION AND CONTENT PRODUCTION

During my time at Air + Style, I oversaw all creative direction, branding, and content production for the global sports and music festival owned by snowboard icon, Shaun White—with stops in Beijing, Innsbruck, and Los Angeles. I worked with a talented team of agency partners to rebrand the event and turn the property into a year-round media house with multiple content initiatives on Verizon’s go90 platform to generate year-round demand and interest. The approach reinforced the historic snowboard competition’s legacy by positioning Air + Style as the most important Big Air snowboard contest in the world.

The live events and 10+ original content series were streamed exclusively on Verizon’s go90 platform. Unfortunately, with the closure of go90, this content is no longer available for viewing.