Jansport: mark gonzales

JanSport was launching a new range of collaboration product with legendary artist and professional skateboarder Mark Gonzales. They were looking for a turnkey idea for launch assets and promotion.

I worked with Gonz to produce a unique campaign shoot in NYC that included modeled lifestyle imagery and a short film. I then worked with Mark and JanSport to turn his custom artwork into a large-scale mural in Los Angeles and host an opening exhibition with the original art from his collection—featuring personalized and signed art prints from the legend himself.