Pabst Blue Ribbon - 1700 Naud

During my time at Monster Children, we presented the Pabst executive team with 1700 Naud: an event space centrally located just outside Chinatown. We would handle all aspects of production, direction, execution, content production, design, fabrication, etc. This included finding the building, gutting the warehouse, redesigning it, and working with contractors to retrofit the space for both office and event purposes, as well as curating and operating close to 100 free-to-attend events over the course of 2.5 years. Anyone who showed up will remember Naud as being the most memorable space in LA.

100+ art shows, live music shows, murals, community talks, brand parties & good times.