VANS - STUDIO808

Vans approached me when I worked at Monster Children to design a custom cultural space in their new flagship DTLA store. The brand engaged Monster Children to develop a fully programmed, designed, and built out in-store community event space that could maintain credibility with their core audience while engaging with a wider consumer set in a key region.

In addition to this, Monster Children delivered a partnership consisting of custom video content, bespoke written native articles including 30 artist interviews, an online art auction (with proceeds going to Art Share L.A.) as well as a custom premium zine with supporting socials and media display activity, including targeted social and OOH. Monster Children also organized and programmed two dozen cultural activations broadcasted live across Vans’ Channel 66 series throughout the Covid lockdown.

Oversaw all fabrication, creative direction, set design, construction, curation, content production, talent negotiation, and creative services associated with the launch of the Studio808 cultural hub and the Angelenos group show.